The BrandIQ™ platform takes a pragmatic approach to brand analysis, not only measuring brand performance by specific attributes, but also weighting performance scores based on the importance of those attributes. This results in a far more realistic computation of brand strength, while also identifying brand growth opportunities under controllable scenarios.
|
|
|
|
• Assess brand awareness and usage
• Determine operators' and consumers' key brand selection criteria
• Evaluate brand performance relative to those criteriaz
• Measure brands by both functional and intangible attributes
• Determine your brand's competitive positioning within the market place
• Identify defining brand attributes of best in class suppliers
• Analyze results by segment, region, and custom operator subgroups
• Develop winning positioning strategies
• Establish a statistically reliable benchmark for future tracking
|
|
|
|
| See also: |
• Opera™ - the industry's largest operator research panel
|
|
|
|
|
|
