Datassential's concept testing research can dramatically improve new product success rates for both the foodservice and retail channels. Our new product process guides you from ideation through execution, using a structured mix of secondary research, menu data, survey feedback, and user trials.
Datassential makes your new product ideas a success.
Greenlight™ - research to enhance all aspects of new product development, from idea generation to detailed evaluation. click here Hands-On Trials- put your product in the hands of operators and consumers, and get critical user feedback. click here PILOT™ - forecast actual dollar sales for your new product ideas. Developed by Datassential and Dr. Lynn Lin, the creator of BASES™. click here
Quarterly published report with data and commentary on the latest food trends. Includes consumer and operator survey data as a further indicator of trend viability and growth potential.
