Datassential's concept testing research can dramatically improve new product success rates for both the foodservice and retail channels. Our new product process guides you from ideation through execution, using a structured mix of secondary research, menu data, survey feedback, and user trials. |
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Greenlight™ - research to enhance all aspects of new product development, from idea generation to detailed evaluation. click here
Hands-On Trials - put your product in the hands of operators and consumers, and get critical user feedback. click here
PILOT™ - forecast actual dollar sales for your new product ideas. Developed by Datassential and Dr. Lynn Lin, the creator of BASES™. click here
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