| Online and phone-based research methodologies are available for a variety of study types, including: |
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| OPERA™: Online Operator Research |
Opera™ is the industry's largest online operator research panel, featuring over 17,000 key decision makers. Opera™ is unique in its composition and depth, and is the only foodservice system capable of generating balanced, statistically valid respondent sample online. |
All commercial and noncommercial segments are represented, including QSR, Fast-Casual, Midscale, Casual, Fine Dining, Healthcare, Lodging, B&I, Colleges, School, recreation, and other channels. Each Opera™ panelist is validated by phone and qualified based on purchasing authority. |
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| The World's Largest Phone Research Database |
With Datassential, you also get the industry's largest phone research database, with over 450,000 personally qualified operators. We often recommend phone-based research for certain types of brand studies (to better capture unaided awareness), probing interviews, and market sizing (which requires a bi-directional conversation with the respondent). Call us today for help selecting the best research mode for your needs. |
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