• Needs Analysis
• New Product Development
• In-Store Testing
• Sales Forecasting
• Brand Research
• Category Insights / AA&U
• Advertising & Positioning Testing
• Market Sizing

Opera™ is the industry's largest online operator research panel, featuring over 17,000 key decision makers. Opera™ is unique in its composition and depth, and is the only foodservice system capable of generating balanced, statistically valid respondent sample online.

All commercial and noncommercial segments are represented, including QSR, Fast-Casual, Midscale, Casual, Fine Dining, Healthcare, Lodging, B&I, Colleges, School, recreation, and other channels. Each Opera™ panelist is validated by phone and qualified based on purchasing authority.

With Datassential, you also get the industry's largest phone research database, with over 450,000 personally qualified operators. We often recommend phone-based research for certain types of brand studies (to better capture unaided awareness), probing interviews, and market sizing (which requires a bi-directional conversation with the respondent). Call us today for help selecting the best research mode for your needs.