| |
|
• Forecast actual dollar sales for new product concepts
• Optimize marketing planning and spending to maximize net income
• Improve new product success rates dramatically
• Determine new trial and repeat utilization rates
• Identify appropriate price levels
• Measure purchase interest, liking, uniqueness, and perceived value
|
| |
|
Powered by the proprietary Lin calibration model and historic database, PILOT™ delivers sales forecasts with unparalleled accuracy.
|
|
|
|
| |
PILOT™ utilizes a combination of concept test scores, marketing activity levels, historic sales data, and the proprietary Lin model to forecast awareness, trial, repeat purchases, and sales. Key system diagnostics include:
|
| |
Primary Metrics
• Purchase intent
• Units / cases per purchase
• Purchase frequency
• Perceived value
• Intensity of liking
• Uniqueness
|
Secondary Diagnostics
• Likes & dislikes
• Attribute ratings
• Substitutions vs. new buys
• Perceived performance vs. other products
• Operational appropriateness
• Formats, varieties, and flavors
|
|
|
|
| |
Your PILOT™ engagement results in a full assessment of the sales potential of each new product idea, along with a scenario analysis that identifies optimal marketing spend levels to maximize profitability.
|
|
|
|
| See also: |
• Greenlight™ - Product Development
• PILOT™ - Sales Forecasting
• Opera™ - the industry's largest operator research panel |
|
|
|
|
|
